That word persuading? That’s the problem with your copy.

You have a business doing a few million dollars in revenue so you think you have to add big words to make what you do sound important.

But the only persuading you are doing is persuading your potential clients to leave your website with a confused look on their face.

Business writing is about clarity and persuasion.

Simple writing is persuasive.

Here’s an example:

Don’t write “The very best CRM software” when “The best CRM software” will do.

You think adding “very” adds something. It doesn’t.

Oh, and those 1200-word SEO-optimized articles that must have your target keyword 7 times in the article and H2 headings?

Yeah, Google killed this with their Helpful Content algorithm update.

Back to the copywriting stuff for your business. 

Imagine doubling the number of leads from your website just by rewriting the copy.

Or fixing that 48-page pitch deck and your sales team starts hitting their targets.

Or writing emails that book sales meetings.

Or sending your copywriting team (*cough* CopyCheck *cough*) love letters like these: